The Effect of Music Videos

Kids today are spoilt, with their music videos, internet piracy and their XStation 360 video games consoles. That's why they have music videos to help them to get into bands. Previously, a musician would have to viciously fight and claw for air time on the radio, but in the 80s there was a revolution, which came in the form of the music video. Music videos gave a new light to songs, allowing promotion of goods and companies, the telling of a story or if you're in the RnB game, just showing off and generally being a pretty unlikable person.

With the coming of the internet age we have been able to see just how vital music videos are to artists, with YouTube providing view counters which give some indication of who is viewing what, and this provides for a good commentary on just how vital music videos are for bands in terms of getting people to listen to their product. Below are two snapshots of official videos from the lead single from the amazing Yeah Yeah Yeahs' average new album 'Mosquito' - available in all good music shops and also HMV now. One is a still image video of the single cover with the song played over it, used to debut the song, and the second is the official music video played on TV. Guess which one is more popular.

 

If you said the official video would have more views, wow! Very doge! If not, well, sort it out okay mate? We can gather that music videos are more popular and therefore get a lot of television time, this has caused people to actively search for said video on the internet, bringing in more viewership and more popularity for the band, whereas the Sacrilege audio probably just attracted fans of Yeah Yeah Yeahs to it.