Music Videos are made to attract people to the song and the artist. for each genre they chose different settings and layout in order to attract the different kinds of people.
Interesting or shocking videos generate more views and sharing, especially on youtube, this can get more attention to the song from other people.
Artists that have used things like YouTube in order to gain publicity are;
Rebecca Black - Friday, this song was made by a new artist with no other released tracks and generated millions of views in just a few days, her next song was working with Katy Perry and others, Rebecca rose to fame and was known by everyone on the internet in just a few weeks.
This appealed to audiences such as young girls because they look up to Rebecca as a higher figure and she sings about school so they can relate. It also appeals to other teenagers because they were able to make fun of her and joke about the catchy tune stuck in their head.
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