Synergy

How do artists use cross media products and synergy to create a brand identity? Lets look at a recent example from Arctic Monkeys seeing as they are the same genre I am interested in working in.

Name of Group: Arctic Monkeys

Album Cover Name:
AM

Key Features:
- Sound waves that continue round the whole front and back of the album
- Black and white
- Plain fonts






Music Video Single:
Do I Wanna Know


Key features:
- Sound waves in synchronisation with the song
- Predominantly black and white
- AM spelt in sound waves at the end
- Cartoons/animations

Music Video Single:
Why'd You Only Wall Me When You're High?


Key features:
- Do I Wanna Know playing at the beginning
- Mostly dark colours

Album Advert:

Key features:
- Same footage as Do I Wanna Know Video
- Soundtrack from Do I Wanna Know
- Same colours
- Same sound waves
- Same font and logo

Tour Advert:
 
- Same use of Do I Wanna Know song and video
- Same animations
- Same colours
- Same logo

What features are seen across all products to create a brand identity?
- Sound Waves
- Dark colours
- Black and white predominantly
- Band name
- Band initials
- Font
- Song 'Do I Wanna Know' featured heavily