She states "In a world ordered by sexual imbalance, pleasure in looking has been split between active /male and passive/female. The determining male gaze projects its fantasy onto the female figure which is styled accordingly"
This suggests to us that women are very much dominated in the media, which means that they are there for "the male gaze" which more or less means that they are eye candy for men and only there for them to look at. This comes across in music videos when we primarily see women half naked, with a huge emphasis on boobs n' booty. This pushes forward this idea of sexuality on women, especially through there actions, which could definitely be labelled as suggestive, which is clearly for the heterosexual male.
This is primarily in RnB and pop music, as evidenced by Lady Gaga, who tends to wear interesting outfits such as bubbles, meat and more or less nothing.
In this shot she and her back up dancers are seen unneccesarily dancing in just a bikini, reflecting the idea that even in female driven music, the male gaze is most important, and boobs n' booty are the key factor, as Laura Mulvey states.
I still like how she doesn't get the idea that men and women are both used for their appearance in music videos (ie. One Direction) but girls and boys are into different things but okay whatever.
No comments:
Post a Comment