Get a load of this about Vernallis's theory

Carol studied very closely at editing and camerawork in music videos. She noticed the amount of edits in a music video were significantly greater than in a film, and the edits were closely related to the song and the rhythm. She narrowed her findings down into a few points being;
- Nothing flows, all the editing is done to show what's on the screen and not to make sense (e.g. no match cutting)
- Jump cuts and special effects are used to draw attention to the artist (e.g. wipes, captions, sparkles)
- Base tracks are used frequently to add some sort of structure, usually featuring the artist
- Camera movement and speed of editing goes in time with the music
- Narrative is not always complete (no resolution to the story)

'Wake Me Up When September Ends' by Green Day really uses the story part of her theory, the whole video is based on a boy going to war and his girlfriend waiting for him to get back safe and alive, however, despite the video being 7 mins long we never find out if he got back or died in the war.

Elvis vs. JXL - A Little Less Conversation illustrates a lot of the editing themes she discusses.
The cuts between the people in boxes go along with the beat of the song, also the lighting changes with the beat too.

A base track is the wide shot of all the boxes, and they go back to each box a few times.