Planning of Costume, Setting/Location and Props are very important in music videos. In a previous blog I talked about the Rock genre along with Country and Pop and how they all have differences.
I'm interested in the Pop-Punk genre so I've analysed 3 different videos within in.
All Time Low - Love like War
Good Charlotte - The Anthem
The All-American Reject - Beekeepers Daughter
ALL TIME LOW:
In this video they only have one casual costume, they wear dark clothes, skinny jeans, t-shirts and caps.
They have 2 different settings; Screen room and lobby of a cinema, the video goes between the two all the way through. We see a lot of pros such as the instruments, popcorn and drinks.
GOOD CHARLOTTE:
In this video we see 2 costumes, however they are very similar. They wear dark clothing, mostly black, baggy trousers/shorts, t-shirts, tracksuit jackets and dog tags. This is also extremely casual. They have 2 locations; in a pool and by a car. It quite teen like and relates to out casts and punk kids. We see skateboards, cameras, instruments, people everywhere, motorbikes, cars and drinks all around which is very party like.
THE ALL-AMERICAN REJECTS:
This video is slightly different, he only wears one costume which is a dark t-shirt, sleeveless jean jacket, dark red skinny jeans and an arm band which is expected in a pop punk video, however the locations are really bright and happy, he walks around town through alleyways, streets, on steps, in doorways, through pillars, in parks etc etc. which is different. Also there are people everywhere who are dancing constantly. Props like the people, the float, instruments, bags, microphones, cars etc are used a lot.
From this research we can see that Pop-Punk videos consist mainly of one costume and 2 locations with some exceptions, but they are all closely related and focus more on the music and the artists main style/look.
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