Synergy in Music

Synergy is used quite effectively in the Music industry. The Album Cover, Teaser Trailer and Singles all link together to create a brand image. The genre our chosen song is from, is Indie Rock.

I have researched synergy used by other Indie Rock artists, specifically Gorillaz.

Their Album 'Demon Days' shows a 4 image collage of 4 fictional characters. Firstly we have Murdoc, then 2D, then Noodle and finally Russel. These are the band's image icons, and are what they're most well known for.

There was no teaser trailer for the Gorillaz, this may be because they have such a large fan base anyway that they didn't need it. However, they do have books about the characters and other short clips created for them.







Their first Single 'Feel Good Inc.' was brought out.

In this video we see all the characters singing the song, playing the instruments and being the narrative. This relates back to the album cover because it's all about them and not the artist, however, they feature another artist in the song and show him as himself not a cartooned character which is very interesting and shows that they are individual and separate from the other performer.







Their second single 'DARE' also shares the same traits.
It shows all of the Gorillaz characters again, also shows a human singing alongside them too. This has all contributed into becoming their brand image, having 4 fictional and set characters interacting with a real person in each video, I have also seen this present in their video for 'Dirty Harry' on the same album.