Functions of a Music Video

Music Videos are used for a variety of different purposes, however then main one is top promote the artist and their song together.

The main features that music video must have in order to do this is;
- Create a memorable link between video and song so people will remember it.
- Create an explanation or meaning to the song so people can understand and engage with it fully, a simple way of this is through telling a story.
- Use the artists talents to entertain the audience and make them want to watch it again and again.

I prime example of all of those things linked into one video is: Gives You Hell by The All-American Rejects.



This video is especially great because the singer Tyson Ritter uses his acting career and skills to act as both protagonists in the music video's story. He also touches on the story part of the song, linking lyrics like 'Picket fence love' and 'shiny'car' to physical things in the video as shown:

Also, the complexity and humour in the video is very memorable, people are fans of them because they like all their creative videos, their music and to see Tyson Ritter, they've combined everything in one video and make the viewer want to come back and watch it more. This is particularly evident in the fact that I thought of this video instantly for this post, when the video itself came out in 2008.