- Narrative - These videos are based on a story, not necessarily the story told in the song, but there is some narrative here that holds the music video together. Sometimes these can be interjected by clips of the musician performing the song, but this tends not to be the focus of the video. There isn't necessarily an ending, and this is used to leave the viewer guessing and unsure of what has actually happened. This is clear in Green Day's 'Wake Me Up When September Ends'.
- Editing - This is where the music video is cut in time with the actual song, often used in RnB, pop or anything that has a deep drum beat to it. This increases the simplicity for the viewer to watch and keep in time with the song. Another thing included here is the use of tempo changes, where the music video will generally try to keep up with the song, leading to both slower and faster parts wherever necessary. This could also include the movement on screen, with objects and SFX being introduced or moved in time with the music, such as in 'Right Action' by Franz Ferdinand.
- Camera - There will always be a particular theme in the editing for the music video, with a general use of a particular shot throughout the entirety of the video. It is common for mid-shots and close ups to be the primary angles in music, giving a sense of self obsession and vanity in the lead singer, who these are mainly focused on, especially in pop. This is clear in 'Seven Nation Army' by The White Stripes which uses a single angle for the music video's entirety.
Editing
Camera
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