Costume/Setting/Location

The use of Costume, Setting and Locations for each genre of music video varies indefinitely.

Pop: Umbrella - Rihanna

Country: Hunter Hayes - I want Crazy

Rock: Young Guns - Bones

In the Rock genre it's mainly about the song, rather than the video.
Young Guns only use one costume throughout the video and it's extremely dark around the actual artists so you cant see it anyway, which shows the lack of importance clothing and looks are in the genre, you are focusing more on the actions and movements of the people in the video.

There are 4 different settings used: The rooftop, the dark room with the band, the abandoned house and a classroom. All 4 of these are dark and moody except the rooftop which carries on with the rest of the video and the typical connotations of a rock video. This was filmed in London, however it isn't evident and there's no iconic location plugs.

All 8 of Rihanna's costume changes and all 6 of
the settings.

In the pop genre, we looked at Rihanna's video for 'Umbrella'. We found that there were 8 different costume changes and usually a new costume for each new part of the song. The costumes used were usually risque leather outfits and were often accompanied by the prop of an umbrella which ties in with the songs lyrics and the setting which occasionally had rain - although it should be noted that the umbrella was rarely used to actually protect Rihanna from the rain and was more often kept shut and instead twirled around. The costume is typical of pop music videos as women are often scantily clad and Rihanna certainly is in this video.

There are 6 different locations used which are all similar and usually just dark studios. The settings match Rihanna's costumes and are quite typical of the pop music genre as the dark studio puts all the focus onto the artist and often their dance routines which is what pop stars want. The locations are not well known which again puts all the more emphasis onto Rihanna.

Country/Pop

Costumes
Because this genre of country is country/pop there is a significant rise of detail into the amount of costumes in the music videos now. The budget is higher because of dual genre and the wider audience (specifically teenagers) now watching and listening to these newer artists.

In this music video for I Want Crazy we see 6 key costume changes. The first being on a base track. The second, third and fifth in a flashback and the 4th and 6th travel moments.
All the costumes are very well picked out as theyre all so simple and casual you dont think about them changing whilst watching it, you don't think about how much thought went into the choices so you focus more on the narrative. They also tie in with the 'laid back' country vibe with sticking to the non-commercialised genre but in this case, the pop element is still there.

Setting & Locations

There were quite a lot of locations in this video. Some were clearly filmed in the same area, on the same day because they're wearing the same clothes. The locations were all very cute and fit the song and narrative of young love.
The locations ranged from a little country house to an empty swimming pool, an empty plane garage and a roof.
The locations became progressively larger as the narrative continued because of the 'flashbacks'. Although they are not realistic, it moves into a more 'modern day fairytale' because the singer and main character goes through a whirlwind time which most girls (his key demographic) want to see and have.