- Narrative - Makes the video is a visual response to the music. There doesn't have to be a balance from performance and narrative. Music videos narrative are often partial and fragmented when cut between performance so the audience only see key parts of a story. Some videos keep the audience guessing, such as Grenade - Bruno Mars (SPOILER: Did he really get hit by the train)????
- Editing - Tends to match the beat of the song, making it comfortable for the audience to view and keeps the focus on the video working with the song. Music Videos tend to speed up for the chorus then slow back down for the bridge, this is because the chorus is normally the most recognizable part of a song, making it the most important.
- Camera, Framing & Movement: Typically extreme to break away from the commonly used mid-shots and close-ups. Style of framing and camera type is usually a continuing theme in the video, aswell as matching with the song and genre. For genres such as Hip-Hop/R&B/Pop the lead singer tends to be framed in the centre as it's very 'self centred'
Narrative
Bruno Mars - Grenade
Editing
Justin Timberlake - Rock Your Body
Narrative
The White Stripes - Seven Nation Army
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