Hungry for Goodwin

Andrew Goodwin talks about several different components of a music video, talking about primary components and the like.

He says that

• Pop videos represent the song which normally centres around modern day, hence why we get such a variety of different and strange videos.
• The artist usually stars in the video either as a singer or character
• When the artist looks into the camera it is to make the viewer feel like a character in the video, and thus very involved.

Songs generally try to tell the story of the song, which is why videos now tend to be either very similar to the other videos brought out around the same time as it, or very out there and completely different. There are three different types of link between song and video, and Goodwin states that they are...

• Illustration - Where the video tells the song's story
• Amplification - Where the video tells a story the song doesn't
• Disjuncture - Where the video and the song have no connections between them, both being completely different in meaning and not necessarily being linked at all

 Here are some examples of each of these three.

Illustration

Amplification

Disjuncture