Evaluation Question 2

How effective is the combination of your main product [Video] and ancillary texts [digipak and advertisement]?

I have created a PowToon to bring the clear links from the Music Video to the Ancillary Texts. I chose Powtoon because it made it bringing the information across, more exciting that listing in text and bullet points.
I have created in in chronological order, starting with the inspiration for our ideas, then how we created it.
Powtoon


I mention in the Powtoon that I got some feedback from my good friend David Lynn, but unfortunately Powtoon doesn't have a way to format a video on the slides yet; so I shall have to leave the interview here for you to listen to:

Interview With My Good Friend David Lynn #2



You may recognize David, he was kind enough to let me interview him as a member of the Arctic Monkeys target audience. In this interview I ask him what key things stand out to him; the effects, the images e.c.t.
He also finishes of saying that as a Arctic Monkeys fan, he would indeed, buy this and he was attracted to it; so thanks very much David.



Clear Synergy Mirroring the Arctic Monkeys

The album cover of the latest Arctic Monkeys album has one main image. I mirrored that with my album cover, but mine has a lot more effects going on, whereas theirs is the lone amplitude image. I did however, cover the faces to link with their debut. I kept mine monochrome but added the group name and album as I had to relate to the mass audience for our debut.
The Arctic Monkeys have kept with their synergy and have been releasing their music videos from AM in black and white. We made our video black and white to keep with our synergy. This way the audience can connect our album with our video.

These are the logos from the Arctic Monkeys and The Jewellers. I chose a thick font which looked similar to the Arctic Monkeys and made sure it was only on the advert or album in a black or white colour to match the black and white theme.






Diamond Synergy



The name of the group itself links with the plot of our video:
Jewel = Diamond // Jewellers = diamond theives

There is a key sense of diamonds in our music video as we make subtle hints in the singing shots, and then the narrative itself revolves around us stealing a diamond, which would let the audience see subtle shots and clear shots.



In the digipak I also continued the subtle and the clear. The track list on the CD is in the shape of a diamond and the track names link to diamonds e.g. 'Sparkle Sparkle'. The 'A' in the album cover has been made into a diamond.

I think, due to the clear diamond imagery in the video and diamond images in my digipak, the audience will be able to see the links between my work with the diamonds.



Do I Think This is Successful?



Yes, I do. I think the audience feedback on evaluation question 4 and my good friend David Lynn's feedback has re assured me that my work has been successful in targeting our teenage audience to create a realistic indie rock album / video.